A complete framework for your business success. This guide is divided into two essential parts, offering practical solutions to better understand your customers and optimize your business.
The first part focuses on the customer experience—who they are, the journey they take to find your products and services, and how they feel throughout this journey. You’ll also learn how to organize your business internally to deliver services quickly and efficiently.
How To Build Better Relationships With Employees And Partners
The second part is dedicated to creating value for customers. Here you’ll discover how to understand customers' willingness to pay and how to increase it, while also learning how to reduce employees’ and suppliers’ willingness to sell through better relationship and resource optimization.
The guide covers concepts such as economies of scale and the learning curve—key business elements that may seem advanced but are simple and easy to implement.
Training and Expertise: What Sets Us Apart
The Code is the result of over 15 years of direct experience in mid- to large-sized businesses, built upon the best practices and internationally recognized research.
Methodologies taught at Harvard Business School Online
These methodologies are used to develop and optimize successful companies globally, helping them refine internal processes, create customer value, and achieve sustainable growth.
Expertise from Nielsen Norman Group
The world leader in user experience and customer-centric design, Nielsen Norman Group’s insights are integrated to help you create an exceptional customer experience.
The author has a Master UX certification for Nielsen Norman Gorup (NNg) and has a certification in Business Strategy from Harvard Business School Online.
